Qual sua personalidade frente ao marketing na internet?

Interessante texto de Mike Moran diz que existem 2 tipos de pessoas: aquelas que pensam que algo que não conhecem deve ser difícil e as que acreditam que deve ser fácil. Você já pensou nisso? Qual dos 2 tipos você se coloca?

Ele faz um alerta interessante para esses 2 tipos ao usar o marketing digital.
No caso daqueles que acreditam que é fácil os riscos são:
-você não costuma consultar especialistas
-você não é bom em ouvir conselhos
-você não é um grande planejador

No caso dos que pensam que é difícil:
- você costuma pensar demais antes de agir
- você aceita um não como resposta muito fácilmente
- você enxerga obstáculos como fracasso

E conclui dizendo...não faz diferença qual tipo você é e se tem um certo ou o errado, o mais importante é seu autoconhecimento e consciência de suas limitaçôes.

Para aqueles que querem ler o texto em inglês na integra segue abaixo:

Work With Your Internet Marketing Personality Type
Written by Mike Moran1/4/2010

The fun thing about the Internet is that there is always something new coming along. And the really annoying thing about the Internet is that there is always something new coming along.

Being an Internet marketer requires all of us to deal with our attitudes about new things -- especially about things we don’t know much about -- because we run into that situation all the time. Figuring out your Internet personality will help you bring your blind spots out into the open so that you become more effective than your personality would otherwise allow you to be.

So, let’s look at what kind of person you are. Basically, there are two kinds of people in the world: those who break the world up into two kinds of people and those who don’t. No, wait... I got sidetracked. Let me try again.

There are two kinds of people in the world: those who think something they know nothing about must be hard, and those who think it must be easy. If you think for a moment, you’ll probably figure out which kind you are.

In most fields, this personality trait isn’t terribly important, but not so in Internet marketing. No matter how much you know, Internet marketing constantly puts new things in your face -- things that you know nothing about, at least at first. So, while this might be interesting in a pop psychology Cosmo quiz kind of way, in Internet marketing, the way you react is important for you to understand, so that you know what to look out for.

If you are the kind of person who believes that anything you don't know can't be that hard, you probably have a few blind spots:

You don't tend to hire experts. Even with really thorny problems, such as online ROI analyses, you’re sure that it can’t be that hard. You can do it yourself, right?

You don’t take advice very well. Whenever anyone tries to slow you down, you think of them as a naysayer and you don’t want to be around such doom and gloom. You’d rather work with “positive” people who are as overly optimistic as you are.

You’re not the world's greatest planner. It’s not uncommon to hear you say something like, “Design? We don't have time for that, because we have too many Web pages to create.”

On the other side of the coin is the person who thinks everything new is hard. If that sounds like you, then you probably have a healthy respect for expertise, because you believe experts know what they are doing (and you don’t). But you, too, tend to have some blind spots that can hold back your Internet marketing:

You tend to put off actually doing something. You might think about things a bit too long, gather lots of information, consult the gurus, but then not actually start anything, because it is too risky.

You take “no” for an answer too easily. When you do finally try to get started with something new, you are less likely to be insistent that “we must do this.” You are likely to allow other people to put off the initiative “until we know more about it.”

You see roadblocks as failure. When things go wrong, as they inevitably do when trying something new, you are more likely to throw up your hands and say, “I knew we weren’t ready for this,” rather than just stepping back and trying again.

No matter what kind of person you are (and both kinds explored here are just caricatures of real people), you might think that your way is the best. Or you might automatically think your way is wrong, and you wish you were like those other people.

Instead of patting yourself on the back or pining to be someone else, it’s better to understand your limitations, whatever they are, and to bring those blind spots out into the open. Only by accepting ourselves and being aware of our tendencies can we work against them to make better Internet marketing decisions.

— Mike Moran, author of Do It Wrong Quickly, is a speaker and consultant on Internet marketing.